Projects / ParkinLand
ParkinLand
An immersive virtual nightclub reimagining Panama’s youth culture.
Brand
ParkinLand was a fully virtual nightclub developed for FuturePanama 2024—a space where music, motion, and artificial intelligence converged to create a new kind of social experience. Designed by Albus Studio, the project responded to recent bans on public youth gatherings in Panama City by proposing a futuristic alternative: nightlife without noise complaints, and parties without physical space.
ParkinLand Video Ad
As part of its creative direction for ParkinLand, Albus Studio developed a high-energy video ad designed for platforms like Instagram, TikTok, and YouTube Shorts. Targeted at a digitally native Gen Z audience, the spot combined bold visuals, fast-paced editing, immersive sound, and a clear call to action. It invited users to enter Panama’s first virtual nightclub on Spatial.io, highlighting real-time avatar interactions, AI-generated music, and dynamic virtual spaces—positioning ParkinLand as a cultural hybrid between gaming and nightlife. More than a promo, the video served as a gateway into the experience itself.
Virtual Tour
Hosted on Spatial.io and accessible via VR or desktop, ParkinLand invited users into a retro-futuristic nightclub where avatars interacted, explored personalized spaces, and danced to AI-generated music in dynamic, socially responsive environments. Albus Studio designed the entire ecosystem—from immersive architecture and UI to branding and marketing—crafting a bold visual identity and social-matching features inspired by dating apps. Tailored for Gen Z, the campaign blended meme culture, gaming logic, and immersive UX, positioning ParkinLand as both a digital experience and a prototype for the future of metaverse-based entertainment.
Poster and Tote Bag
