Projects / FuturePanama 2024
FuturePanama ‘24
Brand identity and digital system
for a public foresight initiative.
Exhibition Opening
FuturePanama was launched in 2024 as a national foresight initiative that combined research, design, and digital storytelling to explore emerging scenarios for the country. The project brought together various components: a live event, four NFT collections, a podcast series, and a fully immersive exhibition in Spatial.io. Albus Studio was tasked with designing the brand identity, visual language, UX architecture and content system that would unify these diverse outputs across platforms.
Video Ad Campaign
The FP Advertising Campaign was designed to showcase Panama as a hub of creativity, innovation, and forward-thinking. Through a mix of digital storytelling, NFT exhibitions, immersive podcasts, and social media outreach, the campaign highlighted global megatrends and their impact on Panama’s culture, economy, and future.
Logotype
The logotype was built using directional geometries extracted from the initials 'F' and 'P', expressing movement and transformation. Albus developed a monochromatic and modular visual system—based on editorial layout principles, symbolic abstraction, and typographic control. This allowed for visual consistency across multiple touchpoints: from large-scale projections to mobile UI, podcast graphics and NFT presentation on OpenSea.
Website
The website that showcased the FuturePanama virtual exhibition with a strong focus on usability, visual storytelling, and immersive design. The platform allowed visitors to navigate seamlessly through curated NFT cards that illustrated futuristic scenarios of Panama — from maritime innovation to vertical cities and artificial islands.
NFT cards
Each card acted as both a digital collectible and a narrative piece, offering context on megatrends such as migration, urban growth, and the future of the Canal. The result was a cohesive and accessible digital space that blended creativity, technology, and foresight into an engaging user experience.
FP Podcast & Advertising Campaign
The FP Podcast was a digital experience blending creativity and technology, guiding listeners through Panama’s transformation with insights on sustainability, innovation, migration, and the future of the Canal.
International press
FuturePanama was also featured in international press outlets like → Yahoo Finance and → Business Insider, marking a rare fusion of civic research, immersive design and platform-native media. The identity helped articulate a national conversation about futures, framed through clarity, structure and symbolic cohesion.
FuturePanama Instagram Feed
